About
The Mother Baby Center is a birthing center partnered with two hospitals in the Twin Cities metro, in Minnesota. The concept, and goal was to create a more inclusive and diverse touch point for delivering parents from all backgrounds, and cultures.
Role
• Digital content lead
• Content creation, editing, implementation
• Page creation, design, HTML,
• Accessibility and inclusive language strategy
KPIs
116% YOY increase in organic pageviews for our provider tools/search
48% YOY increase in new users across our virtual tours
Inclusive language and messaging
To view the project, click here: https://themotherbabycenter.org/
